If you need your pipes fixed, you call a professional plumber. If your car breaks down, a plumber won’t be much help, so you call a professional mechanic. If you need words written – well let’s face it you went to school, so you could probably write them yourself. But if you need persuasive, illuminating words that will sell your products or services, then you enlist the help of a professional writer. Successful content is not so easy to write, and the old saying, ‘content is king’ is a proven statement of fact.
Successful content is created by people who understand the importance of accurate, quality copy, because even an apostrophe in the wrong place can smash your credibility to pieces.
A good copywriter understands your market, your audience, and what it takes to reach them.
A great copywriter has spent many years honing a craft, perfecting the art of arranging words so that they engage, entertain, inform and sell.